There is wide ranging support for music education as well as extensive research into its benefits. Yet we are still placed into positions where we must once again remind others of why music learning is good and valuable, both for its own sake as an art form and for the development of every child. Why do we need to keep repeating ourselves, why doesn’t everyone get it and what works when it comes to advocacy? These are just some of the topics that Dr Anita Collins will explore and debate in this keynote address.